Research Into Teaser Trailers 1

 

 

I am currently researching teaser trailers. The recent one I have just watched is called “The Avengers”, before this was made into a film it was originally a comic book created by Stan Lee who is also famous for such titles as “The Amazing Spiderman”, “The Incredible Hulk” and "The Iron Man". He created the comic books aimed for children who would collect them and read them. The main target audience for this film will be those children who used to read the comics or even the recent generation who were introduced to the cartoons. 


The genre for this film will be action and comedy so it is a hybrid genre. The producers have put in 220 million dollars into this film so it has very high expectations. The teaser trailer is 1 minute 58 seconds long and it starts off with clips of New York City and a person narrating over the different angled shots of the city. The different shots are showing chaos and the army and police officers emerging to tackle the situation. Then we are introduced to the Marvel logo as well as the Paramount one. 

• There are scenes that include a mixture of  non-diagetic sounds, music and  raw guitar sounds are composited with diagetic sounds such as explosions. The next scenes show all the heroes and we can hear a guitar as well as Nick Fury narrating in the background. 
• Mid and closeup shots of each of the main characters are faded in and out consecutively and all in heroic poses.
• The text is simplistic and shiny; its shade is black with outlining of silvery white. 
• The mis-en-scene is generally dark throughout and gives a feeling of foreboding.