Wednesday 29 June 2011

Research Into Teaser Trailers 8

 


Dr. Seuss was one of my favourite authors because I loved his books especially “Green Eggs and Ham”. So far there have been three film adaptations of Dr. Seuss books, and this is the fourth. 
  • The teaser begins with a person narrating and some shots of the film. The narration is also performed quicker than usual and feels almost urgent and certainly rushed.
  • The teaser gives some of the plot away but not too much, the boy Ted wants a girl to like him so he goes to the Lorax for help. 
  • The CGI is really good we can see the different effects taking place. 
  • At only 36 seconds, its a very short trailer. This means many of the scenes that are shown are rushed through in quick succession. This has an almost hypnotic effect as you are forced to concentrate harder to try to keep up. It is however effective in drawing the viewer in and certainly plays on the strength of the previous adaptations as the name  "Dr Seuss" is very prominent above the tile.
  • The colour schemes used throughout are bright, the mis-en-scene changes from urban to rural

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