A teaser trailer is a short version of a movie trailer which is designed to grab the interest of the audience, getting them excited about an upcoming film. Teasers are usually released months in advance before the expected release date of the film; they are designed to build eagerness and curiosity. Teaser trailers can be seen before feature films in some movie theaters, and they are also released online and shown on television. Teasers can last between 30 seconds or a minute, it may include some scenes from the film, or often enough show scenes that may not even occur in the actual film.
Teaser trailers are known to be only made for popular films that can afford it, the purpose of the trailer is to let the viewer know that the film is upcoming in the near future, it also adds more hype towards the release date. Teasers in some cases can be released over a year before the release of the film proper, for example "The Hobbit" and "The Avengers" began their teaser trailer marketing in 2011 and are due for release in late 2012. Teasers are made during the editing process of the feature film in most cases. But some like Pixar Films usually make their trailers from scratch not taking any scenes from the film.
Reference : http://www.wisegeek.com/what-is-a-teaser-trailer.htm
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