Monday 11 July 2011

Research Into Trailers 7


  • The trailer begins with the camera focusing on rushing waves and then zooming in on an island, 
  • in between this we see text explaining the story further. The camera angles are mostly long shots of the areas on the island. The pace of non-diagetic music gets faster as we as we race through different shots. 
  • Then a close up shot of the infamous Scrat and his acorn causing a mountain to break apart, which triggers all the continents breaking apart. This signature scene is a form established in the trailers of previous films.
  • Some plot elements are given away. Manny and the crew drift apart from his wife and daughter,  he tries to get back to them, unfortunately while doing so he comes across some animal pirates. 
  • The mis-en-scene is recognisably CGI and the animation follows a style that is unique to the Ice Age franchise, this being the fourth series.



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