Research – Film Poster’s Rule of Thirds

This is when the poster is divided into thirds, the hotspots are where our eyes naturally fall and items are placed around this area and then guide our eyes around the page to notice other elements of the poster. 

• The hotspots draw attention to the Plain, the women, the name of the film and the star in this case is Ben Affleck. All these elements are being used to sell the film.
  
• This poster has been designed so the ‘hotspots’ draw our attention to key elements of the film such as the women indicates she will be a ‘love interest’.