This is the way a film is ‘marketed’ as being different or better from other films in that genre.
- The unusual appearance of the spaceship suggests there are going to be stunning special effects. The fact it is 3D also makes it different and entices us to visit the cinema.
- The ‘Unique Selling Point’ (USP) of this film is clearly the special effects, as shown by the images used in the film poster. We are also encouraged to visit the cinema to watch it in IMAX 3D. This makes the film a different experience from other Sci-fi films available.
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