This is when a film poster encourages you to watch the film in the cinema NOW rather than waiting for DVD release. Film companies can make more money, more quickly this way.
- Emphasises is also on the excitement of it being in 3D, it’s even been incorporated as the same size of the Shrek title.
- The film-makers here actively encourage the audience to watch the film in the cinema so they can experience Shrek for the last time in 3D.
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