Research – Film Poster Rule Of Eyeline

This is when a character on the poster is looking somewhere and you follow their eyeline. 

• Girl is afraid and is trying to look back. We follow her eyeline and look at the shadow behind.
  
  
• The film makers and poster designers have used Rule of Eyeline on this poster to draw the audience’s attention to where the girl is looking.  This makes us feel uneasy because we can see what she can’t see, which is why the expression on her face it is terrifying.  Interestingly, when this happens, our eyes are also guided straight away.