These are rules of the genre, certain storylines or features we expect to see from a specific genre.
- Black white and red colours are commonly used in horror film posters; they signify good, evil and blood these are known as the typical conventions of a horror film.
- There is a shadow on the door but no one is standing there to make that shadow also signifies that it is a horror film.
- The title also gives it away by saying paranormal which means anything that is beyond or contrary to what is deemed scientifically possible.
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