This is use of images that we associate with certain genres (this is also closely linked to Genre Conventions).
- The stars on his shoulders originate with the Russian mafia. This means it’s going to be about another gangster film. These stars symbolize discipline, tradition and status.
- When we see the iconic tattoos used in the film poster we immediately know that this is associated with a crime film even if we may not be aware the Russian mafia have anything to do with it
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