Evaluation Question 2

2. How effective is the combination of your main product and ancillary texts?

My main product is the trailer which comes across as spooky and menacing, this is the intention. The ancillary texts in the form of the poster and magazine cover incorporate the same themes as the main product and are therefore instantly recognizable. This makes the combination of main product and ancillary texts very effective. The use of the same font "Cracked" and colour scheme together with the same forest/moon silhouette is distinctive. The narrative themes of the main product are menace, danger, shock and dread. These are portrayed through a combination of jump cuts, first person POV shots low to the ground and frantic running though a wooded area. The soundtrack included diagetic sounds of wheezing and breathlessness, indicating a possible attack or chase. Non-diagetic sounds in the form of spooky background music add very effectively to the sense of dread throughout and heighten any shocks that may come later and particularly at the end when the trailer has seemingly finished. 

Ancillary texts complement the main product. The same colour themes and graphic design are carried over from the trailer. The trailer used the poster backdrop at the end, this backdrop is also used in the magazine cover as well. This helps to tie all three products together which in turn helps to promote the product. The title of the film is plastered in a big font size across the poster and the magazine. The poster also includes positive endorsements from other media sources such as film magazines or newspapers. The magazine cover mentions articles inside covering behind the scenes information, cast and crew interviews and full reviews. All raise the profile of the product.