Evaluation Question 3

3. What have you learned from your audience feedback?

To determine if my teaser trailer and ancillary texts were effective in getting audience attention I needed to get feedback from people. This was not only to see if the techniques I used in the making of the trailer were effective and did their job of enticing audiences, but also to see where I could make any refinements together with the ancillary texts. 

To do this I made a short questionnaire in which people participated by answering short questions about my work. The questions I used are presented below:

1. Do you think the trailer follows the conventions of the horror genre?
2. How would you rate the direction of the trailer?, give a rating out of 5 with 1 being poor and 5 being excellent.
3. Do you have any criticisms, if so what are they and why?
4. Was there anything that you particularly liked, if so what and why?
5. How well do you think the trailer ties in with the film poster and the magazine?, give a rating out of 5, with 1 being poorly and 5 being very effectively.

The results of feedback

1. Most people thought the trailer followed the conventions of the horror genre
2. On average the direction of the trailer was rated at 3.23 out of 5
3. This was quite an open question and I got all sorts of replies. Generally there was some criticism that the blank gaps were too long, some complained of motion sickness. The missing person poster shot was unsteady and the antagonist wasn't hidden very well.
4. The title screen was well received as was the shock ending at the end.
5. On average the audience rated the trailers effectiveness of tieing with the ancillary texts at 4.17.